This is a list of Sanrio's mascot characters. It does not include their other brands such as Aggressive Retsuko, Jewelpet, Show By Rock!!, etc.
Major characters
Hello Kitty
- Hello Kitty (Character)
- Tan Hello Kitty
- Charmmy Kitty
- Dear Daniel
- Mimmy (Hello Kitty)
- Cathy (Hello Kitty)
- Tiny Chum
Fuwa Fuwa Cinnamoroll
- Cinnamoroll
- Azuki (Cinnamoroll)
- Cappuccino (Cinnamoroll)
- Chiffon (Cinnamoroll)
- Coco (Cinnamoroll) & Nuts (Cinnamoroll)
- Cornet (Cinnamoroll)
- Espresso (Cinnamoroll)
- Lloromannic (Berry (Sanrio) & Cherry (Sanrio))
- Milk (Cinnamoroll)
- Mocha (Cinnamoroll)
- Poron (Cinnamoroll)
- Shirotarou (Cinnamoroll)
Kero Kero Keroppi
Little Twin Stars
My Melody (Series)
- My Melody
- Kuromi
- Mr. Flat
- My Sweet Piano
- Littleforestfellow
- Araiguma (Sanrio)
- Baku (Sanrio)
- Collimo
- Gureco (Sanrio)
- Harinezumi (Sanrio)
- Koni (Sanrio)
- Kuma (Sanrio)
- Mogura (Sanrio)
- Pipi (Sanrio)
- Popo (Sanrio)
- Rhythm (Sanrio)
- Risu (Sanrio)
- Zou (Sanrio)
See Onegai My Melody's wiki for its human characters.
Not affiliated with a copyright tag
- Badtz-Maru
- Bonbonribbon
- Chococat
- Cogimyun & Ebifurai (Sanrio)
- Gudetama
- Hanamaruobake
- Hangyodon
- Marumofubiyori
- Pochacco
- Pompompurin
- Tuxedo Sam
- Usahana
- Wish Me Mell
Friends of major characters
- Bagel (Sanrio)
- Biscuit (Pompompurin)
- Choppy (Sanrio)
- Cookie (Sanrio)
- Custard (Sanrio)
- Hana-Maru (Sanrio)
- Macaroon (Sanrio)
- Mint (Sanrio)
- Muffin (Sanrio)
- Pi-Chan (Sanrio)
- Ponchi (Sanrio)
- Powder (Sanrio)
- Sayuri (Sanrio)
- Scone (Sanrio)
- Tart (Sanrio)
- Vanilla (Sanrio)
Minor characters
Sugarbunnies
Beatcats
Tenorikuma
Cheery Chums
Goropikadon
Not affiliated with a copyright tag
- Adorozatorumary
- Ahiru No Pekkle
- Ayankey
- Chibimaru
- Chi Chai Monchan
- Chiko-Kun (Sanrio)
- Corocorokuririn
- Friendly Kokko-Chan
- Kabukinyantaro
- Kirimichan.
- Landry (Sanrio)
- Marroncream
- Marshmallow Mitaina Fuwafuwa Nyanko
- Minna No Taabou
- Nya (Sanrio), Ni (Sanrio), Nyu (Sanrio), Nye (Sanrio), Nyon (Sanrio)
- Osaru No Monkichi
- Pandapple
- Pankunchi
- Patapatapeppy
- Pokopon Nikki
- Sweetcoron