Also known as: エチゼン
Merchant NPC in Splatoon (Series). Called Echizen in the Japanese version.
A Jellyfish (Splatoon) that runs the Jelly Fresh shop. He's rather short-tempered, often kicking an inkling out for not being "fresh" enough. He learned the Inkling language by himself, though he speaks in a broken variation of it.
Wears a baseball cap and a scarf with a T-Shirt that changes daily.