Also known as: シュプリーム
Also known as Supreme New York, they're a clothing brand from New York City associated with Skateboarding culture. Identifiable by the iconic red box logo.
The brand known as Supreme Italia is a legal fake, an unrelated company that registers a known brand in another country before the original company, of Supreme New York, can. They won a legal battle in an Italian court against Supreme New York which prevents Supreme from being able to be trademarked in Europe.